CRM Customer Relationship Management

We have the experience and expertise to develop CRM solutions as well as to customise third-party CRM packages

Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.

In today’s difficult economic climate businesses are keen to maintain good relationships with their existing customers, and find cost-effective ways of acquiring new ones. This is why a good Customer Relationship Management system, and related working practises are essential.

We are experienced implementing successful CRM projects for a wide variety of organisations from start-ups to multi-national financial institutions.